Why sending external traffic and leveraging Amazon’s Attribution and Brand Referral Bonus tools are becoming more important.

At a recent Amazon conference, a speaker mentioned that Amazon’s average Cost-per-Click (CPC) for 2020 went up by a whopping 50%. We are not surprised based on our observations and the trend doesn’t seem to be subsiding. CPCs have been rising by more than 10% each quarter since 2020 and rose by another 12% in […]